Awards
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Behind the Hard Hat Honoree: Samantha Coker

WIC
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Samantha Coker, Chief Human Resources Officer at Apache Industrial

Samantha is leading the charge in reshaping workplace culture in construction, ensuring that mental health and well-being are embedded in daily job site operations—not just a conversation, but a commitment. Through Apache’s “Culture of Care” initiative, she is driving real change by integrating Total Human Health into the workforce, creating a safer, more inclusive, and mentally supportive industry.

✨ Her Impact:
🔹 Developed Apache’s “Culture of Care”, making mental health a core company value.
🔹 Partnered with Safety Leadership to embed mental health into toolbox talks, mobile wellness training, and on-site operations.
🔹 Introduced hard hat stickers as recognition—a small but powerful way to reinforce mental health awareness on job sites.
🔹 Bringing awareness, action, and tools to ensure workers have access to mental health resources and support every day.

Samantha’s leadership is creating a workplace where employees feel valued, supported, and empowered to prioritize their well-being. By taking action, she is changing the culture of construction, one initiative at a time.

👏 Join us in celebrating Samantha’s dedication to building a stronger, healthier workforce!